Here’s what every CEO is getting wrong about return to office

Collaboration today largely happens on the internet. That means most knowledge workers, whether they’re in-office, hybrid, or remote, do distributed work. And yet – companies continue to endorse the office as a management strategy, treating it as a catch-all solution. But what if the solution to today’s work challenges has been at our fingertips the whole time? The most effective companies are the ones that harness the power of the internet to establish online-first processes for information sharing, goal setting, and culture building. Companies who operate in this way have an extraordinary advantage: it doesn’t matter where work happens.